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27-Sep-2018

【JCC members Only】 JCC/JETRO/PwC Seminar “Identity and Branding strategy in Digital Age”~Strategy of HiKOKI and Latest business trend in Europe~

In this seminar, we are presenting 2 topics to support your business, “Identity and Branding strategy in Digital Age “and “Latest business trend in Europe”.

For “Identity and Branding strategy in Digital Age”, we will welcome a guest speaker, Mr Nobuhiro Tsukamoto, Managing Director of HiKOKI (former Hitachi Power Tools).  With Mr Tsukamoto and the leaders of the PwC Strategy Consulting, we will take you through the importance of a unique corporate identity in a challenging market environment of the Digital age, or Information Industrial Revolution.  We will also show you some good examples in Europe and The Netherlands on (re-) building Identity and Branding Strategy.

For “Latest business trend in Europe”, we will share the latest information on Brexit, and how European companies are working on GDPR after its implementation on May 25, based on PwC research.  We will also explain the Dutch tax amendment in 2019 which is announced in September 2018.

These topics are considered to have major near-term impact to any business in Europe.

We look forward to seeing you all at the seminar.

  • Date: 27 September 2018 (Thursday)
  • Time: between 2pm to 5pm (Registration starts at 13.30)
  • Venue:   PricewaterhouseCoopers Amsterdam Office, Westgate 2 (www.pwc.nl)
  • Address: Thomas R. Malthusstraat 5, 1066 JR Amsterdam (map）
  • Registration: via JCC website （Member’s log-in is required. Please first log in and proceed to registration.)

【Program】

13:30  Registration

14:00  Opening Speech by PwC /JCC： Mr Yoshinobu Satomi/Vice President of JCC / President of Mitsubishi Nederland BV, 　Mr. Albert Brouwer/PwC Netherlands Japan desk leader

14:05  Corporate Identity and Branding strategy in Digital Age : Ms Akiko Karaki/PwC UK Advisory Consulting strategy & partner,  Mr. Steven van Agt/PwC Advisory Consulting strategy & partner NL

14:45  Introduction of the case of the corporate branding of Sports business (FC Utrecht & HiKOKI): Ms Dönüs Coban/Director Central Sales Netherlands, Lagardère Sports Netherlands B.V.,  Mr Nobuhiro Tsukamoto/Managing Director of HiKOKI (former Hitachi Power Tools Netherlands B.V.)

15:20  Coffee Break

15:35  Latest economics and business trend in Europe (including Brexit, GDPR)：
Jan Willem Velthuijsen/PwC Chief Economist, Ms. Yvette van Gemerden and Ms. Sander Geurts

16:15  Coffee Break

16:30  Dutch tax amendment in 2019 and other Dutch law update：Mr. Takashi Sasaki and Mr. Hiroshi Kimura/PwC Netherlands Japan Desk

17:00  Closing Speech by PwC and Networking reception：Mr. Albert Brouwer, PwC Netherlands Japan desk leader